The perspective is defined rather in the long term. It is a question here of winning the war, not a battle. the right choices at the start, even if a strategy can be reviewed annually to make corrections if necessary. The strategist is the one who shows the course, the objective, to be achieved and advocates stability in the midst of the storm and the tactical actions of the battlefields
Differences and strong ties By choosing the sporting Specific Database metaphor, the tactic is therefore to win the next match The strategy would be to win the championship or the European cup in 2 years In general, companies are often taken by the short term and abandon medium/long term issues. They prefer tactics because they (over)value what is concrete and visible.
Running a poster campaign is, for example, visible and concrete. But the other side of the coin ( military), is that the tactical obsession with the short term can sometimes obstruct strategic thinking. In this case, it is common to see a succession of uncoordinated and inconsistent tactical actions, which even visible and concrete, lead to nothing,