In 2008, parkmobile launched with a simple goal: make parking easier. Today, they’re the leading provider of parking solutions in the For on-demand and prepaid Banner Design Service mobile payments for on- and off-street parking. Parkmobile’s remarkable success required an extensible brand identity and a flexible website for marketing and lead generation. Brand & design evolution parkmobile came to them during a pivotal point in their success. They had a working brand but narwhal digital had the opportunity to take it Banner Design Service to the next level—creating a beacon to stand out in the crowd. It was paramount that the brand identity and design system be extensible both online and offline.
Narwhal digital delivered a design solution that worked Banner Design Service as a wayfinding element and defined a brand personality. Marketing & lead generation designing a website for parkmobile meant creating a dialogue between a variety of audiences. Narwhal digital designed the information architecture and taxonomy to make it easy for parking providers, drivers, and oem’s to do business with parkmobile. They Banner Design Service also created a marketing platform that would generate the best possible leads for conversion. Conversion optimization with best practices in place and user journeys identified, narwhal digital continues to optimize the conversion rate. They work closely with parkmobile to make sure the right messages and content are delivered and the experience is fine-tuned to create new, satisfied customers.
Flexibility scalability narwhal digital understood Banner Design Service the importance of platform flexibility and scalability to the marketing team. They provided a flexible wordpress content management system that would enable them to keep up with the unprecedented growth and support future initiatives. How narwhal digital left their mark the making of a parking icon when parkmobile engaged them to Banner Design Service evolve their identity, they were already an established brand. Their goal was to keep it recognizable while elevating it to a more timeless and iconic place. Narwhal digital was inspired by swiss design, embraced the simplicity of iconography, and leaned into the idea of simplification. Parking is a universal experience so
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