Screaming Frog to test migration redirects Indexability Check A sufficiently significant crawl or sample of the site is carried out in order to detect URLs that have not been updated and, as a secondary objective, to also identify any indexability problems that may arise after publication. Checking the analytics configuration We mainly check that the Google Search Console configuration is still correct after the migration, including sending the sitemap file in XML format, configured profiles, etc. Remember that we will send the sitemap with the old and new URLs in order to monitor the migration progress.
Likewise, other configurations phone database made in web analytics or SEO tools are checked. If the migration is to another domain, the Search Console address change will be requested to inform Google which domain the site is moving to. Tasks after publication This is a follow-up phase that usually lasts approximately 1-3 months. Depending on the size of the site and the complexity of the migration, it will be necessary to delay this phase more or less. Follow up of SEO indicators Continuous monitoring of the SEO indicators established in the previous phase is carried out, warning of any error or anomaly in the data, having to report immediately to avoid subsequent consequences in SEO traffic.
Internal linking update If in the first phase it has not been possible to update the internal linking, the updating of these links to the new syntax is resumed. This will prevent internal 301 redirects from occurring and the popularity flow from succeeding. In general, we will detect these cases by scanning the site and detecting the internal 301s to correct. It is not a critical task but it is necessary, which may take time, especially if it has to be done manually. In other cases, it is possible to implement some kind of code that updates the links automatically.
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