It is true that the pandemic brought with it many problems , but before them, various solutions and creative changes emerged, which allowed the exploitation of the tools available on the market. This rapid change affected small businesses more, since they had to migrate to digital with little knowledge, those who had it, and others completely unaware of the possibilities that technology and their phones have when connecting to the Internet. As we move into a new era where social distancing is practically the way of life, the age of e-commerce becomes the only means of access to the audience.
So the use of social networks is no longer just an option, but an essential operation for the business. So here we bring you 4 steps to promote your brand and sell through social networks . Steps to boost a digital brand 1. Understand social networks Not how they work or phone database how you post, but each one is like a TV channel that caters to different audiences, specific demographics, as well as a different opportunity to monetize or convert your followers into revenue. So what works for one brand may not work for you. Before you go all the way with (or write off) a channel—or social media as a whole—it's important to really assess your goals and dig into functionality, budget, and timeline. To determine which social network you are going to join, you need to know your brand and what you want to convey with it.
Are you going to tell a story? Are you only interested in images or videos? Do you want to be more institutional and are you looking for spaces for advertising? It will depend on knowing what your purposes are to know which network to use. Another aspect to consider is the type of audience you want to reach. If they are young, professionals, with a high economic capacity or adults, retirees who live on their pension. All of this is important because, in the first example you could go to Tik Tok and in the second to Facebook . Also, you must take into account how people behave on each platform to avoid practices that may be annoying or even illegal. For example, if you use WhatsApp and flood your customers with commercial messages, they will tire of you and may block you for spam. Try to use each tool properly.
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