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What types of native advertising exist?

Posted: Sun Jul 31, 2022 3:29 am
by Bappy
Social networks, blogs and websites, Virtual shops, news portals, Search engines, Among others. Ideally, you should analyze your buyer persona well and identify the most appropriate channel to reach it. In addition to, of course, adapting your advertising to the platform you chose. What types of native advertising exist? There are multiple forms of native advertising. In this topic, I will present you the best known and used in this medium. Analyze each one and choose the one that is most linked to your need.

Infeed They refer to the advertising calls placed between the common calls of a site or portal, resembling the format of the original publications of the channel. A classic example is ads in the Facebook news feed . native advertising search engine ads Paid phone database ads that appear in the first results when performing a search engine (Google, Bing, Yahoo) and that have a notice indicating that they are sponsored, that is, they are not organic. Recommendation widgets Content promoted on recommendation platforms, such as Taboola, Outbrain,

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among others, which make the ads resemble content related to the site itself. They are usually integrated with external links and can be camouflaged in the form of CTAs (call-to-action). Promoted Lists They usually appear on ecommerce sites , where the ad looks like a link to an existing product in the store. A click on this type of ad takes the user somewhere else, not to a shopping page. Tailor-made ads Advertising tailored according to the channel. An example of this type of ad was the New York Times article on the female prison population in the newspaper's paid advertising page in 2014, the same week as the start of the new season of Orange Is The New Black .