the final consumer, this is especially crucial, because the decision makers within a company are often people outside the technology industry: business owners, financial managers or of operations. They may consult with their IT staff, but only once you've got their attention and are seriously considering investing in your solution. So when you write the texts of your web and online presence, or printed graphic materials, keep in mind who is going to read you and who will say if they should invest in what you offer . Ignore the problems of your potential clients Task automation, artificial intelligence (AI), Internet of Things (IoT) and other trends in the technological world are on everyone's lips. The advantages that its use represents for companies are increasingly known, so this moment is unique for those who, like you, sell technology. But there is a problem: it is necessary to humanize the sale of technology .
The countless transactions that take place around the world every second continue to take place between people of flesh and blood. Do not address your colleagues, but your customers. Therefore, your messages and all your promotional strategies must be phone database focused on connecting with other human beings, who have aspirations and urgent pain points to solve. Some of those pain points that your potential clients may be experiencing are: Less efficient processes and low productivity Employees, middle managers and managers without access to key information for decision making Technological equipment that is very expensive and difficult to maintain Urgent technological problems and little human resource available to solve it Interest in opening markets but not having technology that would make the process easier, and much more. Once you have connected with that problem that does not let you sleep, it is time to make the connection between the pain point and what you offer. Often this is done in a sales conversation. Website too crowded Too much information in language that is difficult to understand will drive your prospect away.
Remember, each part of your website has specific purposes: the home page tries to capture enough interest so that whoever visits your website wants to learn more about who you are and what you can do for him or her. Lead capture pages (such as subscription to a newsletter, or downloading a free resource, a demo, etc.) seek to obtain the contact information of that person who has expressed interest. Therefore, it is necessary to strategically plan and distribute the content of your website , putting yourself in the shoes of those who visit your site trying to get to know you and know if your technological solutions are what they are looking for. Someone who visits your "About Me" page wants to know more about you, your background to prove that you are an expert in what you do. This function is also supplied by the blog, a space that if it is sufficiently optimized will make it easier for you to find it in search engines. So whoever visits your blog is just getting to know you and wants to find not only answers to their questions, but also to see how up-to-date you are with market trends and how well you know their needs.
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