We use ConvertKit for our email marketing and proudly recommend them as a marketing partner. Learn more here . It's time for you to email your list - but you're scared. Now that you've expanded your email list beyond your closest friends and family, emailing your subscribers has become a mind-blowing experience. When you send an email, there are a lot of small details to remember – and these details can make or break the success of your email campaign. Email errors are difficult to fix and can be costly or damage your reputation. That's why we've created a step-by-step checklist that contains things you need to think about before emailing your list. Think of it as a quality check for your marketing emails. Let's start at the top (and don't forget to scroll to the bottom of the article to get your free electronic checklist in PDF format). Make a professional first impression.
Select your “from” name and “reply-to” address When your recipient checks their email, they look at the “from” field to see who sent the email. The information in this field allows them to industry leads decide whether to open your email or click "delete" and continue. If possible, you should put a person's name in this field. That's fine if you want to include your company name as well, but you have to say "Your name from company name" or "Your name, company name" to give the recipient as much information about you as possible. Make sure your "reply-to" email address is valid and checked regularly. 2. Highlight a benefit in your subject line Thirty-five percent of email recipients decide whether or not to open an email based on the subject line alone — so you need to elaborate carefully the subject of each message you send.
It's essential that subject lines have a specific benefit to grab your reader's attention. Your subject line is like the title of a blog post – you have a chance to convince your recipient to keep reading. You can also personalize your subject line with your recipient's name by inserting dynamic tags. Most email service providers make this fairly simple, but you should carefully maintain your list data. You never want a recipient to see “Sign up today, [NAME ERROR]” in a subject line of their inbox, so listing accuracy is key. Your subject line should: Contain 40 characters or less. Create a sense of urgency, if possible. Why should your reader open this email now? Never deceive or mislead. Don't distort the content of your email - it will annoy the recipient and increase your unsubscribe rate.
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