Prior to the B2c Email List June Announcement

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sk58963
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Joined: Thu Jun 09, 2022 10:59 am

Prior to the B2c Email List June Announcement

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CPCs were capped at 30% above your submitted bid, and the idea behind this change was to give Connexity more flexibility to help advertisers chase higher-quality traffic in addition to discounting poorer performing traffic. While the b2c email list concept is good, we would prefer that Connexity use the specific bids calculated using our proprietary internal systems. The 30% bid increase might sound familiar. It reads similar to Google’s enhanced CPC program, which “adjusts your cost-per-click to help maximize conversions” by raising your max CPC bid up to 30%. One major b2c email list difference is that Google offers this as an option, while all traffic not bid at Connexity’s Single Rate pricing is subject to increases at its discretion.

The Single Rate bidding model, while different from the Targeted Bid, also has an element of `black box algorithm’ to it. Under the Single Rate model, advertisers submit a bid of at least $4 in order to make a product eligible to b2c email list serve and the “Smart Pricing system chooses the appropriate CPC based on the quality of the lead.” While observed CPCs have never climbed to $4, the lack of control is troublesome and, depending b2c email list on demand for a given product at certain times of the year, could lead to CPCs beyond what you’d otherwise be willing to pay. Additionally, any bid below 5 cents will be automatically increased to the Single Rate $4 bid. Recommendations b2c email list for the Immediate Term There are a few boxes advertisers can check to best set themselves up for success on Connexity in its current state.

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Implement either the b2c email list conversion pixel or daily sales report exports so Connexity can see the return driven by certain ads/partner sites and discount traffic as warranted. More details can be found by looking in the Connexity UI or talking to your account manager. Monitor bids closely and react quickly to any spikes in click traffic that occur from exposure to different partner sites. Analyze which products, brands, and categories perform best for your site and consider including just those items in your feed. Set a default bid for each product subcategory in the Connexity b2c email list UI to create a safeguard in case you submit a blank bid in the feed. If you submit a blank bid and there is a subcategory bid present, Connexity will use that subcategory bid.
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