Emojis as Part of Your Content Strategy

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pujamonidas99
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Joined: Tue Jan 03, 2023 4:42 am

Emojis as Part of Your Content Strategy

Post by pujamonidas99 »

Language evolves day by day, it is something that has always happened, however, with the advent of social networks, language has been adapting to new generations, adding new forms of expression, an example of this are emojis. . You might think emojis are a new feature, but they've been around since 1995, when they were introduced to pocket bell pagers. Although, at that time they did not gain so much popularity, as time progressed they were added to the different digital means of conversation that exist. The use of this resource has become so popular that today we can have a complete conversation with a person in which 60 or 70% of the sentences are expressed with emojis. In fact, it's so commonplace that "emoji" has been the word of the year in 2019.

The popularity of this type of digital elements becomes an important part of some content strategies , however, it is important to evaluate if your brand supports this type of communication and how to do it. Some of the details that you must take into account to add emojis to your content strategy are: you have to understand what the function of emojis is: actually, emojis Industry Email List in a copy or content help to have a more human communication with your users, so they can be a great option. There is a limit to everything: using two or three emojis within your copy is fine, however, using too many of these can be tiring for your followers and make your message not get across as clearly as it should.

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It's also okay to say no if you think your strategy, mode of communication, or message doesn't need an emoji, it's also okay to say no. Remember that it is not necessary to ride all the trends if the market and the specialists consider that it is not essential. Which ones do and which ones don't: if you decided that it is best for your message to have emojis, you should check which ones go with the tone of your message. Remember that there are emojis that can even be offensive to your brand. These are reviewed as a text-only copy. It is important that you review and take into account what are the messages you want to give with your brand so that this message is delivered in the clearest and most effective way possible.
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