What Is the Current Consumer Behavior

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Consumer behavior in the market is not fixed: it changes according to the time and the social context. If we think about the public that buys products online, the habits are even more different. Therefore, if your intention is to sell to new consumers, regardless of the product offered, you need to know that profile better. Learn about the 10 main characteristics of today's consumer so you can define sales strategies and guarantee better results. Post index Menu Index Look for solutions to your problems on the Internet You don't want to be bombarded by propaganda Compare different brands to evaluate which is the best cost-benefit You want to make purchases

without much bureaucracy You want to feel part of a community You like to know other people's opinion about a product Are you interested in new market trends? You are influenced by the people you admire It deals with ecologically correct products and avoids waste Consider safety when making a purchase Back to index 1. Look for solutions to your problems on the Internet One of the main Pirkite el. Pašto duomenų bazę ir sukursite el. Pašto sąrašą greitai characteristics of current consumer behavior is autonomy when seeking answers. If in the past the client trusted third parties, today they bet on doing it yourself (DIY). To solve most of their problems, the consumer does an Internet search, that is, he searches tirelessly for information. That's why content-oriented blog articles and videos that solve small daily problems are on the rise. Companies from all sectors and segments have already noticed it and, for this reason, are investing more and more in blogs with rich information, which respond to people's questions.

This happens because the modern consumer likes to be an active part in the consumption relationship. This new feature elevated inbound marketing to a privileged position, but, on the other hand, outbound marketing actions have increasingly fallen into disuse. Traditional marketing focused on customer acquisition, with intense, continuous messages and very strong advertising, simply does not work anymore. In reality, the modern consumer believes that these strategies are invasive and unnecessary. Modern strategies are much more subtle. Digital marketing, for example, applies concepts such as content marketing, which aims to attract customers without talking all the time about the company's brands and products, which attracts much